Sell your product before you build it

This morning I was browsing through one of my favorite sections of the Wall Street Journal’s online blog named Accelerators . I came across a post from Venture Capitalist Paul Lee titled Sell It Before You Build It.  What Paul suggest is something I have heard from many other experienced entrepreneurs as well:

When you’re in an early stage startup environment (where cash and time are so precious) don’t waste your resources in building out something without knowing there’s a market for it. Whether you’re building your first product or the next version of one, leverage the tools and techniques available to cheaply and efficiently collect market data.

Read the full article here.


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