Very few people in the world of entrepreneurship are what you call ‘gurus’. One of them is Seth Godin. On his blog he shares daily insights about marketing that every entrepreneur should spend at least 10 minutes of their day reading.
One of these insights came about a month ago in a post Godin titled Pitch your tent where it’s dry. His main premise is summed up in this quote from the post:
understanding the profile of what’s succeeded before you is a little like understanding where it snows. Sure, it’s possible to invent an entirely new market dynamic, to persuade the previously unpersuadable. If that’s your mission, go for it. But if your goal is to make your project work, to engage in a way that makes a difference right now, you’re better off planting seeds in fertile soil.