Mark Suster dropped another nugget of gold on his blog a few days ago in a post titled Stop Trying to Catch Lightning in a Bottle. This time his advice touches on how to best launch new products. Most people have heard the quote that you shouldn’t let perfect be the enemy of good. However, some people confuse this with the whole concept of going from ‘good to great’.
The key is to remember that launching a good product on day 1 is not going to stop the product from being great on day 365. However, if you wait until day 365 to launch, you risk that your product is still not great and it taking you until day 730 to get to great .
When you are launching a new product it’s better to get it out in the world and let your customers help you iterate on the improvements until it goes from good to great. In Mark Suster’s words:
No battle plan ever survives contact with the enemy. So the sooner you’re live the sooner you’ll be able to separate your own internal BS from what the market really wants and thinks.