Today’s secret sauce may be one of the most important ingredients for startup success. This advice comes from startup evangelist and developer advocate Don Dodge. I went really digging in the crates to find this on his blog as it is from March 2006. The post is titled Is your product a vitamin or painkiller? Don’s advice is that all entrepreneurs should know if their product is a nice to have or a got to have. If you have a nice to have product, then you must find out what, if any, triggers can convert it to a gotta have. His key recommendation is the following:
Make a list of the pain points your product solves. Make a list of trigger events that cause the pain to happen. Now think about how to identify these “trigger events” as they happen among the hundreds or thousands of potential customers.