When to know your idea didn’t work, and it’s time to change gears

One of the hardest things for any entrepreneur to do is to admit that their idea isn’t working and will never work.  Entrepreneur Danielle Morrill did just this about 30 days ago with her startup Refer.ly. On a post in her blog, she gives some awesome advice about this tough, but valuable experience.  Shes starts her post of by saying:

My greatest fear as a startup founder isn’t to fail, it is to become a zombie startup. Kind of like in the 6th Sense when Bruce Willis doesn’t realize he is dead and tries to have a nice dinner with his wife, there are startups out there who are still “operating” but might as well not be.

The basic advice she gives is that life is too short to waste it on something that you know isn’t going to work.   My advice is that rebooting and starting fresh on another idea is not failure but a strategic decision to move forward.  It is only failure if you give up the entrepreneurial dream forever.

Read Danielle’s full post here.


One response

  1. […] Morrill had another heart wrenching post about failure today.  This time instead of breaking down her own company’s failure, she dug into the failure of one time Silicon Valley darling […]

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