It may sound counterintuitive, but I think it is safe to say that it’s practically a set in stone law of business that you have to start small to go big. This week, marketing guru Seth Godin reiterated this point in a blog post titled How big is critical mass? Godin states:
If your idea isn’t spreading, one reason might be that it’s for too many people. Or it might be because the cohort that appreciates it isn’t tightly connected. When you focus on a smaller, more connected group, it’s far easier to make an impact.
Live by these words, and your entrepreneurial journey will be much easier.