Learn how to interpret customer complaints

This morning I came across a fun read from the founder of Instapaper, Marco Arment. Arment went on a slightly long-winded rant about customer complaints on his blog in a post titled You don’t need every customer. This rant had some fantastic insights in it. Arment went through how he interprets customer complaints which I think is very useful for all entrepreneurs to learn from. One of those rants from Arment is below:

No matter what you make or how much you charge, some people will find things to complain about. If you drop your app’s price all the way down to free, people will still complain — just not about the price. They’ll move on to the features, the implementation, the design, the updates, the way you look, or what kind of dog you have. They’ll complain about every facet of your app, and then they’ll complain about unrelated topics just to pile on. They’ll say they use your app every day and love it, then give it a two-star rating until you add their pet feature. They’ll drop you from five stars to one star after an update that broke their edge case, then never come back to update that review after you fix it.

The secret sauce here is that you should never let customer complaints drive you crazy. No matter what you do or how you do it, customers are going to complain. Just make sure you can interpret it and respond appropriately if at all.

Read Arment’s full blog post here.


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