Focus is a major theme any savvy mentor will school a new entrepreneur on. The ability to focus is so critical, it typically decides the winners and losers in every industry. The reason for this is two-fold:
- If you are a jack of all trades but a master of none, then no one will know why to choose your business over a competitor. This is a recipe for mediocrity
- If your focus is wrong, the entire market could pass you by
The secret is that #2 is less risk that #1. It is better to focus and potentially miss the market than to have a mediocre business that goes sideways.
Why? Because focus is a necessary ingredient for hitting a homerun.
I found an excellent post covering this topic on the Openview Leadership Lab blog titled Get Disruptive: A Bold Strategy for Taking Down Your Big Competitors. The key takeaway for that blog post is the following:
What happens when you take a magnifying glass and focus the sun’s energy on a single small spot on the ground? The spot burns.
The same fundamental principal applies to the way companies leverage their internal focus, talents, and resources.
The Openview Lab’s post goes on to provide 4 tips to help “ensure you’re aiming your magnifying glass at the right target.”
Please read the full post here to help you digest this critical concept.