Write a pre-launch FAQ before you go after press

One of the things I have been racking my brains over for the last 2 months is coming up with a launch strategy to give my startup the best chance to take-off.

So far, my main takeaway is that launching is not a one time event, but a series of events that must be orchestrated like a olympic synchronized swimming event.

Needless to say, there are a lot of moving parts when launching.  One of these parts that you must put into motion is a pre-launch FAQ.

The pre-launch FAQ is a concept I took away from Marshall Kirkpatrick, who was formerly the co-editor at ReadWriteWeb, and one of the first writers on TechCrunch.

In 2007, Kirkpatrick wrote a blog post about his experience with major product launches.  He advises that entrepreneurs create a pre-launch FAQ for the following reason:

Based on my experience covering startups at TechCrunch I found the majority of telephone conversations with CEOs to be frustratingly long, slow and unneeded. Tech news and review bloggers are hungry for content and if you give them all the info they need to write, in an easy to consume fashion, they will appreciate it and be more likely to write about you.

This post may be 6 years old, but it’s still insanely relevant.

Read Marshall’s full blog post to learn more about what you should include in this FAQ.   In addition, in this post Marshall  provides and links to some good tips on finding bloggers to connect with to help you publicize your launch.

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2 responses

  1. Thanks! I too think that advice remains helpful even after these 6 years. You know what else is helpful? Trackbacks! It’s nice to meet you, Chris!

    1. Hi Marshall,

      You have some great insights, thank you! I’ve been going back in the history of your blog ever since I first heard your story of how you came to start Little Bird on the TWIST News Roundtable with Jason Calacanis.

      Thanks for coming by my little ol’ blog. Nice to meet you too!

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