A crazy analogy like this can only come from the one and only Seth Godin.
Yesterday he blogged about this analogy and it immediately resonated with what I think all entrepreneurs go through in the beginning days of launching their venture.
Godin on why marketing is a thermostat:
Valuable marketing campaigns are the result of time and user experience, not media and more media. Tweeting more often doesn’t make your tweets have more resonance.
Godin on why product is a frying pan:
Extraordinary products, remarkable stories, intense connection via user interaction–these things actually do scale quickly.
In short, marketing doesn’t scale fast but product does. Read Seth’s full post titled The thermostat and the frying pan here.