Most entrepreneurs fall on 1 of 2 sides of the fence.
They either fall on the:
1) product/engineering side
2) sales/marketing side
This post is mainly for those that come from the product/engineering side like me…
When you start a new venture based on your experience with product, it’s easy and natural to then become obsessed with product…
However, once you reach a certain threshold of product/market fit then this obsession must be tamed and you must transition to a new obsession: sales/marketing.
One of my favorite entrepreneur bloggers David Cummings shared a great post on this topic yesterday. He states:
Overall, the biggest takeaway is that there has to be a serious shift on the entrepreneur’s part going from product / market fit focused to customer acquisition focused. Lack of customers, and the resulting revenue, is the number one reason startups fail (no revenue = no business). Assuming there’s a good market out there, building a customer acquisition machine after finding product / market fit is the difference between success and failure.