Tag Archives: Ben Yoskovitz

Why you must nail empathy and stickiness

One of the quotes I have posted on my wall next to my desk is “Smart growth beats fast growth.”

Not sure where I first heard that, but today I read a blog post from Ben Yoskovitz on his Instigator Blog that reminded me why this mantra is so important.

Yoskovitz’s post is titled Are You Really As Far Along As You Think? 

In it, he makes the case for taking one or two steps back until you as an entrepreneur nail the empathy and stickiness phases of launching your venture.

Regarding stickiness he states:

A founder that’s focused on user acquisition through virality, but can’t quite get the traction they want, should probably go back to the Stickiness stage and make sure that the core users are actually happy and engaged.

Regarding empathy he states:

Early stage entrepreneurs also jump the gun moving into Stickiness–building an MVP before they’ve really validated that it’s worth building. I always tell these entrepreneurs to go back to the Empathy stage and talk to more customers.

You will gain much insight from the step by step process Yoskovitz is talking about in this post.  You don’t want to skip this one. It’s well worth it to spend some time thinking about these stages with respect to the venture you are launching.

Please go read his full post here.

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Peel the onion back on the problem your business is solving

This morning as I was getting my daily dose of knowledge from the entrepreneurship blog world, I came across a profounding post from Ben Yoskovitz.  The title of the article immediately intrigued me: Don’t Sell Solutions to Universal Problems.  To get where he is coming from, you must first understand the lean startup methodology.  Since this is the hottest trend in the entrepreneurship world right now, I am going to assume you do.

Ben’s main point is the following:

You have to really understand your customers’ problems–peeling away the onion layers–until you get right down to the core. Asking “yes/no” questions, especially those where everyone is almost always going to give the same answer, won’t help you learn anything useful.

Read the full article here.