I am sure everyone has heard that they have to find their niche before. It’s no secret why I named my startup Nichevertising.
If you find your niche, then do a great job marketing to your niche, you win.
Super angel investor/micro VC/startup incubator extraordinaire Dave McClure has a great post titled Niche to Win that explains why.
…you can compete with a much less mature product but much more focused customers, more specific problems, more targeted marketing (that probably costs less to acquire customers ready to purchase), and thus a more differentiated offering.
The above quote is a preamble for him suggesting you must start small if you want to go big.
McClure then states:
You need to narrow your field, find a very targeted customer, and work on a simple, crappy, focused solution for your customer.
So just Niche to Win, baby.
This is a fantastic reinforcement article from McClure. Please visit his blog to read his full post.