Tag Archives: product engineering

Entrepreneurs must learn when/how to transition from Product to Sales

Most entrepreneurs fall on 1 of 2 sides of the fence.

They either fall on the:

1) product/engineering side

OR

2) sales/marketing side

This post is mainly for those that come from the product/engineering side like me…

When you start a new venture based on your experience with product, it’s easy and natural to then become obsessed with product…

However, once you reach a certain threshold of product/market fit then this obsession must be tamed and you must transition to a new obsession: sales/marketing.

One of my favorite entrepreneur bloggers David Cummings shared a great post on this topic yesterday.  He states:

Overall, the biggest takeaway is that there has to be a serious shift on the entrepreneur’s part going from product / market fit focused to customer acquisition focused. Lack of customers, and the resulting revenue, is the number one reason startups fail (no revenue = no business). Assuming there’s a good market out there, building a customer acquisition machine after finding product / market fit is the difference between success and failure.

Please go read David’s full blog post here as he also shares more insights on this process as well as five quick steps to make this transition.