Tag Archives: Unique Selling Proposition

The ‘Big Hairy Audacious Goal’ + The ‘Unique Selling Proposition’ = Winning

These days, its cute to announce that you are launching a startup.  It’s almost like a 12 year old girl and her little brother starting a lemonade stand to guilt trip their neighbors into giving them 50 cents on a hot summer day.

Ohhh, how cute… Another startup launching a photo sharing app,  a check-in app, a group chatting app, a daily deal app…

No matter what your startup is, there is somebody out there doing the same thing right now.

More people are starting businesses today than in any other moment in modern history.

What you need to differentiate yourself is a Big Hairy Audacious Goal that no one else could imagine, and none of your competitors could ever achieve.

If you haven’t studied the idea of setting a Big Hairy Audacious Goal, then you should read this quick summary on Wikipedia.

In short, I propose that startups going after an idea in a crowded market use the idea of a Big Hairy Audacious Goal to discover their Unique Selling Proposition.

In order to do this, your Big Hairy Audacious Goal cannot be something generic like getting to 100 million users.  Who cares….

It must be something that is not only big, but something that uniquely defines why the existence of your startup will change the world as we know it.

Once you combine your Unique Selling Proposition with your Big  Hairy Audacious Goal, then come up with a step by step process to go after it.

No joke.

Set a goal to change the world, create a plan to do it, then do it.